Writing, editing, and marketing for the outdoor world.
Alex Ford offers traditional journalism, narrative non-fiction, SEO-driven content, and the short-form style required for marketing, social media, and blogging. He currently manages digital marketing for a number of different outdoor companies in the fishing and skiing industries.
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news
Billfish Royal Slam: Full Feature in Fly Fisherman
In most sports, there is a challenge that borders on impossible. A grand slam of sorts. For golfers and tennis players, it’s all four majors over a career. Mountain climbers try to summit all seven highest peaks on each continent. Baseball pitchers aim for a perfect game. But nobody likes a grand slam more than the fly fishing community…
Very excited to be published in Issue 9.3 of the Fly Fish Journal!
“Nah, these won’t do for triggers,” says Keith Rose-Innes, thumbing through my box of stainless steel bonefish flies. “They’ll bite right through that.”
Rose-Innes, who was among the first to pioneer flyfishing in the Seychelles, knows from experience the power of our target species for the week: triggerfish. A box of green-and-white crab flies on a shelf are made with special-order tungsten hooks. He pulls it down and hands me a few...
Writing
HOW TO WASTE YOUR TIME STEELHEADING
The flight from Vancouver to Terrace, British Columbia is one of the best in the world. It’s 1 hour and 45 minutes of pure glacial and mountain porn, interrupted only briefly by a winding logging road or a mysterious cabin...
The Greatest Beards In Fly Fishing
Ever since the first split cane fly rod was assembled, the finest of fly anglers have had some of the best beards in the world.
THE BIGGEST FISH EVER CAUGHT
At 17 feet long, Frank’s shark was the biggest fish ever caught on rod and reel. There was a bit of controversy over the catch...
Fly Fishing for Sustainability: Indifly
There is a common misconception that economic progress must come at the cost of the environment...